(Reuters) – Adidas expects sales growth of up to 10% this year, slowing slightly after a strong 2024, as it sees continued double-digit growth for the adidas brand.
Under CEO Bjorn Gulden, Adidas has typically managed the market’s expectations in order to deliver stronger results than forecast each quarter.
It expects annual revenues to increase at a high single-digit rate in currency-neutral terms, lower than the 12% growth it delivered last year.
(Reporting by Helen Reid and Alexander Huebner, writing by Linda Pasquini; Editing by Miranda Murray)
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